AL TAYER MOTORS & PREMIER MOTORS DEBUT NEVER SEEN BEFORE “DARK HORSE” VARIANT IN LAUNCH OF ALL-NEW MUSTANG 2024 RANGE IN THE UAE
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Muscle car enthusiasts are in for a treat as the exciting Mustang Dark Horse debuts in the UAE with Al Tayer Motors, the country’s official importer-distributor, launching the All-New Mustang 2024 range in five variants. The cars will also be available at Premier Motors showrooms in the Emirate of Abu Dhabi.
The All-New Mustang 2024 range includes the Mustang GT, Mustang GT Premium, Mustang GT Premium Convertible, Dark Horse and Dark Horse with Appearance Package. Prices beginning at AED 219,345/- are inclusive of five years or 100,000 kilometers service package and manufacturer warranty.
“We are extremely thrilled to launch the All-New 2024 Mustang in the UAE and are very confident the new vehicle will be well received, especially the powerful Dark Horse variant, which has already generated a lot of interest among customers. Don’t miss out on viewing the cars in our showrooms as it is a must see and a true indication of the power and success the Ford brand has lived up to,” said Helal Hanei Omar, Senior Vice President Sales for Ford and Lincoln at Al Tayer Motors.
More details on the cars, its variants and price packages are available through Al Tayer Motors, as well as the Al Tayer Motors and Premier Motors apps.
To mark the car’s arrival in the UAE, Al Tayer Motors and Premier Motors are displaying four of the five Mustang variants with vehicles available for test drives through Ford showrooms in Dubai, Sharjah, Ras Al Khaimah, Fujairah, Al Ain and Abu Dhabi, from February 23 to 25.
Sixty years after its debut, the All-New Ford Mustang brings its unique blend of muscular design and exhilarating performance to the UAE. Now in its seventh generation, the All-New Mustang adds a fresh chapter to an icon, delivering the looks, drive, and roar expected of the world’s best-selling sports car over the past ten years.
The seventh-generation Mustang adds a modern muscular aesthetic to a heritage-inspired exterior. A low, horizontal bow emphasizes width at the front, complemented by an upper grille and rear lights that are heavily influenced by the original first-generation Mustang – as are the sleek roofline, broad sprinting stance, and shortened rear overhang – while the Tri-Bar LED headlamps continue the Mustang’s classic lighting signature.
The GT 5.0, GT Premium 5.0, and GT Premium 5.0 convertible all feature an updated front fascia and rear valance, while the top-range Dark Horse boasts unique front grilles with an iconic Pony Badge, an exclusive fascia at the front and back, as well as special upper, lower, and outboard grilles.
Mustang convertible continues its drop-top legacy offering maximum open-air freedom. A simple, one-touch activation with a single-handle center latch opens and closes the fully lined and insulated fabric roof. The compact roof design and independent rear suspension also contribute toward segment-leading trunk space that can accommodate up to two golf bags.
The All-New Mustang comes to the UAE in 11 standard colors with a 12th exclusive color for the Dark Horse edition – Ember Blue. The Dark Horse edition features Brembo six-piston front brake calipers with larger rotors, and a 19” Brembo brake system with performance linings.
A Performance raised rear wing takes pride of place on the GT Premium 5.0 and Dark Horse trims of the All-New Mustang.
The Dark Horse edition with the Appearance Package also includes additional blue accents across the seats, a black-painted roof, unique brake calipers, a Notorious Blue with Grabber Blue logo, and a unique hood graphic.
Behind the muscular exterior silhouette of the seventh-generation Mustang lies the most technologically advanced, driver-centric cockpit of any Mustang to date. The fighter jet-inspired cockpit offers the driver two flowing and curved displays that can be quickly customized to show information the driver wants or needs to see.
The available leather-wrapped steering wheel has a chrome bezel, tilt/telescoping steering column, Electric Power-Assisted Steering (EPAS) with selectable effort, cruise, and audio controls.
The All-New Mustang’s 12.4-inch digital instrument cluster can be customized to display different animated designs and new drive-mode dependent visuals. Based on the same Unreal Engine 3D creation tool used in modern video games, when choosing personalized drive mode settings, the car’s current setup is displayed on the center stack as real-time graphical renderings. Settings can be adjusted by simply swiping the graphic to rotate the car virtually in a true gamified style.
A large 13.2-inch center-stack touchscreen takes pride of place, offering driver and front passenger easy access to the All-New Mustang’s key controls.
The All-New Mustang is also equipped with a suite of advanced driver-assist technologies to maximize safety. Ford CoPilot360 comes standard with BLIS® (Blind Spot Information System) with Cross-Traffic Alert, Pre-Collision Assist with
Automatic Emergency Braking (Pedestrian Detection, Forward Collision Warning, Dynamic Brake Support), and Rear View Camera, in addition to Cruise Control. Available on the GT 5.0, Convertible, and Dark Horse, the Lane-Keeping System features a Lane-Keeping Assist, Lane-Keeping Alert and Driver Alert, while Adaptive Cruise Control ensures a seamless journey, even on busy roads.
With its advanced fourth-generation 5.0-liter Coyote V8 engine, the All-New Mustang delivers more naturally aspirated horsepower than ever, thanks to an innovative dual air intake box and dual-throttle body design, which helps minimize induction loss by enabling higher air flow rates.
Drivers can choose between a 10-speed automatic transmission with SelectShift capability or those seeking an uncompromising connection to the eight-cylinder engine, can place a special order for a 6-speed MT82-D4 manual transmission, which includes Dual Mass Flywheel and Twin Disc Clutch. Mustang GT with manual transmission includes standard rev-matching that helps hold engine RPM when the clutch is engaged. This retains peak torque between manual gear changes, delivering even more precision, thrill and better refinement. For drivers who prize performance above all else, the Mustang Dark Horse offers drivers the additional option of a unique TREMEC 6-speed manual gearbox.
Quicker steering ratios and minimal compliance from steering wheel to tire significantly enhances the car’s cornering dynamics, with increased straight-line power.
With Normal, Sport, Slippery, Track, Drag Strip, and Custom drive modes, the All-New Mustang is equipped to provide a drive optimized to a range of surfaces, conditions, and use cases. Steering effort, engine response, and transmission and electronic stability control settings are all adjusted according to the selected mode, and high-fidelity graphics in the digital instrument panel bring the mode to life.
