RAM delivers 80% year-on-year growth in 2023, powered by “Work Hard, Play Hard” Strategy

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RAM continues on its strong growth trajectory in the Middle East with an outstanding performance in 2023 seeing sales rise 80% versus the previous year.  Powered by the truck’s ‘work hard, play hard’ strategy launched in 2018, the results enabled significant growth for RAM within its segment – up 11%.  Record net promoter scores also demonstrated RAM’s unwavering commitment to excellence and customer satisfaction.   


RAM’s impressive growth was also fueled by significant deals with major corporations and governments across the region, including the RAM TRX joining the Dubai Police fleet, demonstrating the truck’s ability to meet diverse industry needs and support vital services such as emergency response.


The TRX model, also experienced its best-ever sales year in 2023, up 32% compared to 2022 with consumers and businesses seeking it out for its unparalleled performance capabilities, agility, and versatility. Its robust design and advanced off-road capabilities make it the vehicle of choice for tackling the toughest terrains with ease, while its luxurious interior and cutting-edge technology ensure a comfortable and connected driving experience.


Stuart Laurie, Head of Chrysler, Dodge & Ram Trucks at Stellantis Middle East said: “The strong performance of RAM in 2023 is testament to our commitment to innovate and deliver exceptional customer service.  Through our ‘Work Hard, Play Hard’ strategy we now have a powerful, industry leading line-up of trucks that meets the evolving needs of our customers and the market in the Middle East.  Now as we look ahead to 2024 and beyond, we have the opportunity to capitalise on our success with further innovation across our line-up, the introduction of a variety of new powerterrains delivering unmatched value to our customers.”


Looking ahead to 2024, RAM is positioned to enter the next phase of innovation and growth through the introduction of new technologies that drive performance, comfort and efficiences and state-of-the-art safety features.  After-sales service will remain a top priority giving customers the comprehensive support they need throughout their ownership journey.

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