AL TAYER MOTORS LAUNCHES NEW FERRARI ROMA SPIDER IN THE UNITED ARAB EMIRATES

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Al Tayer Motors, the exclusive UAE importer-dealer for Ferrari, has today officially welcomed the highly anticipated Ferrari Roma Spider to the UAE market. The introduction of the latest model from the Prancing Horse marks a significant milestone in its ongoing mission to deliver a driving experience rooted in Italian history, high quality performance, and automotive excellence.

The new car was revealed during a luxurious event in Dubai on the 15^th of November, where Ferraristi had the unique opportunity to be among the first to preview the car. The intimate unveiling ceremony underpins Ferrari’s dedication to the customer experience, with personalisation emphasised at every touchpoint of the individual Ferrari Journey.

The Ferrari Roma Spider is a timelessly elegant, high-performance car and a contemporary take on the chic, pleasure-seeking Italian lifestyle of the 1950s and 60s.

Carrying over the proportions, volumes and specifications of the Ferrari Roma’s hugely successful V8 2+ concept, what makes the car so striking is the adoption of a soft top, a solution making a welcome return to the Prancing Horse range on a front-engined car 54 years after the 1969 365 GTS4.

There’s a novel and modern take on the soft-top design that underlines the Ferrari Roma Spider’s exuberant character, with extensive personalisation options that include sophisticated, bespoke fabrics and contrasting stitching. On a functional level, the soft top deploys in just 13.5 seconds and can be actioned at up to 60 km/h. The fact that it is so compact also yields a larger boot and boosts the car’s versatility. A new, patented wind deflector integrated into the backrest of the rear bench can be deployed by a button on the central tunnel, guaranteeing exceptional in-car occupant comfort without taking up any space in the car.

The Ferrari Roma Spider retains the Ferrari Roma’s excellent dynamic characteristics: it boasts a best-in-class weight/power ratio thanks not only to its soft top, but also to its all-aluminium chassis and 620 cv V8 from the engine family that was heralded as the International Engine of the Year on four consecutive occasions. The engine is coupled with Ferrari’s universally acclaimed 8-speed DCT known for its incredibly fast shift times as well as excellent standards of comfort and mechanical efficiency.

The Ferrari Roma Spider is not just rewardingly easy to drive, it is also extremely dynamic and responsive: this makes it the perfect companion on out-of-town weekends and longer journeys alike – always, of course, with the exhilarating Ferrari V8 soundtrack playing in the background.

A number of features are designed to make this car superbly versatile, including a category-topping boot size which includes a hatch via the rear seat backrests to allow larger items to be carried, and standard wireless connectivity. Not forgetting, of course, 18-way-adjustable heated ergonomic seats that are also available with an optional neck warmer for colder days.

7-YEAR GENUINE MAINTENANCE

For peace of mind, Ferrari’s unparalleled quality standards and intense focus on client service underpin the extended seven-year maintenance programme offered with the Ferrari Roma Spider.

Available across the entire range, it covers all regular maintenance for the first seven years of the car’s life. This scheduled maintenance programme for Ferraris is an exclusive service that gives clients the certainty that their car is being kept at peak performance and safety over the years. This incredibly special service is also available to owners of pre-owned Ferraris.